About the HVRA

Improving Quality of Life on the Hill

The Hemlock Valley Resort Association will be a non-profit organization governed by the provincial Resort Associations Act. It will be accountable to its members and not to the local government in which it is located; however, support from the Fraser Valley Regional District (FVRD) is essential to establishing a resort association in partnership with Sasquatch Mountain Resort, Hemlock Valley homeowners, and Sts’ailes.

The HVRA will be empowered to:

Capture Municipal Regional District Tax (MRDT) revenues previously directed to a regional Destination Marketing Organization (DMO), ensuring those funds are invested back into Sasquatch Mountain Resort and Hemlock Valley.
Fund and manage community infrastructure—ranging from illuminated, accessible trails and interpretive signage honouring Sts’ailes’ history and culture, to village-wide beautification and public parks that welcome families and events in every season.
Drive destination marketing and promotion, boosting visitor numbers and supporting year-round employment at the resort.
Guarantee balanced representation on its governing Board, ensuring diverse perspectives shape every project and funding decision.

Why this matters

Homeowners & Property Investors will see long-term protection and appreciation of their investments through new and improved amenities like trails and parks, and community events that will increase tourism to the area and improve the overall quality of life on the mountain.

Resort Visitors can look forward to more attractions, year-round recreational programming, and enhanced guest services.

SMR Employees & Local Businesses will benefit from increased visitation created by new, tangible investments in the community and resort area and increased marketing supporting sustained economic growth.

Resort Management & Owners benefit from a community-based funding stream for community-led amenities and marketing, gaining increased exposure to larger markets to support sustainable development into the future.

Interested Parties